Five Ways For Investors And Lenders To Get Intimate

 Five Ways For Investors And Lenders To Get Intimate

Word Count:

585



In brief:

Everyone expresses it. "You'll do much better if you get a personal introduction."

What now? When he's having lunch, I approach him and introduce myself, saying, "I'd like $850,000 for my new business." No, I don't believe that.

Actually, there are several more effective techniques to obtain that personal introduction, like:

1. Rejections via Via

Indeed, there is a bright side to rejection. Call the person who the lender or investor recommends as a good point of contact each time your business idea is rejected.





Key words:

venture capital, angel investors, company concepts, and entrepreneurs





Article Text:

Everyone expresses it. "You'll do much better if you get a personal introduction."

What now? When he's having lunch, I approach him and introduce myself, saying, "I'd like $850,000 for my new business." No, I don't believe that.

Actually, there are several more effective techniques to obtain that personal introduction, like:

1. Rejections via Via

Indeed, there is a bright side to rejection. Call the person who the lender or investor recommends as a good prospect each time they reject your business idea.

Next, get in touch with the suggested individual or business and mention that "Jan Snicker at Big Oldie Bank suggested I contact you."

And voilà! Here is a brief introduction about yourself.

2. Via Investigative

Make use of your knowledge to find a common ground with the lender or investor. It's possible that your neighbor attended the same college as him. Maybe both of your children enjoy ice hockey.

Make use of that similarity to develop your own strategy.

For instance, you find out that he, like you, is a Scout leader. Thus, let me begin by saying, "As a Scout leader, I learned how important it is to impart leadership skills to my team."

You and him become excellent friends before you realize it.

3. Through a Shared Contact

There are persons who you both share, whether in your personal or professional circles, somewhere around seven degrees of separation.

This could require some effort. The person who knows the person who knows him is the one you should hook up with. But it's well worthwhile. Every minute is worthwhile because of the wealth of knowledge you learn along the road and that invaluable personal introduction.

Does this seem oppressive to others? Not at all. People enjoy being questioned. They enjoy having a sense of importance. Give them both, then.

If a trip like this leads you to alternative lenders or investors you never would have considered, don't be shocked.

4. By Chance Meeting

Do you think Mr. Gingle will attend the investor forum the following week? What the heck is stopping you, then? Set up that opening right now.

You've struck the big time if you can make it to his lunch table. However, any "chance" meeting will suffice. A few minutes are all you'll need to deliver your investor introductory pitch.

You want him to agree that it's acceptable for you to send him a business plan. In all likelihood, he won't have more time than that for a brief meeting such as this one.

5. Through the rear entrance

Your investor/lender has customers. Some have brought him a great deal of wealth and success.

Try reaching out to that specific client if you are unable to reach your person. Industry gatherings are usually a wise choice. Local business conferences are also frequently productive.

I know of one hardworking businessman who relocated to Menlo Park, California, and made his rounds at the neighborhood bars that venture investors are known to attend. Although that seemed a little extreme, the strategy is spot on.

The significance of researching your possible investing partner cannot be overstated. Whether it's the venture capital firm across the nation or the bank around the block, it makes no difference. Learn as much as you can about people's names, biographies, interests, speeches, training, and professional paths.

Then, you will have the "info glue" to make the introduction stick when you do receive that personal introduction (which always comes as a surprise!).

Wishing you luck as you go on your journey!

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